How to become a Digital Marketer/ Influencer in Dubai?

The concept of an "influencer" on social media is trending. Brands are eager to partner with them because they will help them reach a wider audience and generate leads. Influencer followers count on them for sound guidance and recommendations. Do you wish you could learn the secrets of becoming one?

If you want to impact and establish yourself as a leader in your field, consider the following 16 suggestions.

1. Select a narrow field and establish yourself as a leader in it.

2. Don't worry about messing up or making a mistake; just get it done.

3. To demonstrate your authority, select the appropriate social media channels.

4. Plan your content strategy.

5. Don't put all your eggs in one social media basket; start your website or blog.

6. Interact with your Followers

7. Exciting Presentations, Solid Representation

8. Storytelling

9. Utilize Hashtags

10. If you want to be successful online, you can't afford to buy fake fans.

11. Consider this: why would someone want to follow me?

12. Work along with some established leaders in the field.

13. Be Honest, Express Yourself, and Create Trust

14. Consider Putting Analytics to Use

15. Use this forum to discuss hot topics in your field.

16. When you give credit, you become noticed.

1. Select a narrow field and establish yourself as a leader in it

The first step in being an influencer is to identify a specialized area of interest that you already know and would like to educate a specific group of people.

A Lebanese friend who was very knowledgeable about the city and enjoyed assisting others decided to become a tour guide in Dubai. To succeed in the competitive Dubai tourism market, she focused on a specific demographic: Brazilians visiting Dubai who spoke only Portuguese. These made her an influential figure amongst that demographic.

2. Don't worry about messing up or making a mistake; just get it done

Put an end to your long-term planning justifications, and start acting now. Get on the mic and into print immediately. Put aside your worries about other people's opinions, and stop putting things off. Perfecting something takes time, but if you stick to it consistently, you will get there.

3. To demonstrate your authority, select the appropriate social media channels.

To maximize their impact, most influencers are concentrating solely on Instagram. YouTube is the second most important channel, although it, too, has been overpopulated with content recently. Many other influencers have established themselves as leaders in those spaces.

You must be confident that you offer something beyond the norm to compete with the established leaders in your field and establish your authority. You could also try looking for openings on less-popular social media sites like LinkedIn. Since there is less competition on LinkedIn, you can genuinely become an influencer there.

4. Plan your content strategy

Be sure to plan out your content strategy. Plan not just for the next week or month but for the next three, six, or twelve months. What I mean is that there are situations when anything like this might happen, for instance:

Every week on Thursday morning, I have to put out a video (or an Instagram story), and I have to be consistent about it.

What to submit is a crucial problem for users. Always keep your readers in mind and aim to provide something of genuine value. You may see the kinds of questions people are looking for answers to regarding your issue by visiting a website called answerthepublic.com. That's probably the most efficient technique to identify the inquiries of your intended audience. It is possible to answer questions more effectively if you take the time to consider which ones are most important in advance.

Planning and content creation should begin immediately. Then, start scheduling it so you never run out of material or content ideas.

5. Don't put all your eggs in one social media basket; instead, start your website or blog

If you use social media, don't put all your eggs in one basket. Specifically, I am referring to pursuing social media influencer status on platforms like Instagram and Facebook. Do you remember social networking sites like MySpace, Friendster, and Orkut? They're dead and gone! 

After three to four years, Facebook could be gone forever, but you should aim to be an influential person for the rest of your life. Right? Therefore, you should also keep up your website or blog in addition to that social networking platform. Publish new updates to your site or blog, and keep up your social media posting. Therefore, you will not lose your progress on that platform if something goes wrong with your account or if it is banned or suspended.

6. Interact with your Followers

Make contact with your audience! This isn't a one-way street of broadcasting alone. Don't limit yourself to only disseminating your material. Try to interact with them and anyone else who shows interest in your work. Respond to their feedback and express your appreciation. Just answer the questions people ask in the comments if they have more. As an influencer, you may receive criticism; you shouldn't just brush that off. You should also communicate with these individuals and attempt to persuade them as much as possible.

7. Exciting Presentations, Solid Representation

Another issue that comes to mind is the quality of your YouTube introduction video. So that you may tell them why they should follow you and what they'll gain. Even if you're already logged into Instagram. It needs to be sufficiently alluring. 

Explain to them why they should follow you. Create some appealing visuals, movies, information, analysis, or entertainment to draw in viewers. When making films, shooting pictures, editing pictures, or adding captions, keep this in mind.

8. Storytelling

By appealing to their sense of empathy and humanity, listeners might be persuaded to trust, follow, and actively participate in your storytelling.

9. Utilize Hashtags

Because of the significance of hashtags, selecting them carefully while keeping the intended audience in mind is crucial. Instead of using a bunch of random hashtags, focus on ones that are useful and popular. Find trending hashtags in Dubai and around the world with www.trends24.in and www.hashtagify.me. Be mindful of how you employ the # symbol.

10. If you want to be successful online, you can't afford to buy fake fans

Don't waste your money on false followers; everyone can tell if you're purchasing them. Buying fans is dishonest and immoral. Put out quality work, and people will start to follow you and share your posts.

Social media platforms like Facebook, Instagram, and Twitter aren't stupid; they recognize when followers have been bought. You risk having your account temporarily suspended or permanently banned when you employ false followers.

Instead of buying phony followers, you can attract the right people with paid advertising on platforms like YouTube, Google, Facebook, and Instagram.

11. Consider this: why would someone want to follow me?

Realistically, nobody cares about an influencer or what they do. People worry about their issues, difficulties, questions, and pursuits. The more problems they have that you can solve for them, the happier they will be, the more inspired they will be, the more entertained they will be, and the more they will follow you because of the analysis and amusement you are providing.

12. Work along with some established leaders in the field

A good strategy could be to form strategic alliances with well-known figures in the area. The ability to associate your brand with reputable entities is available to you. Even though Eric Sue was already renowned, his profile increased thanks to Neil Patel.  They came out with www.marketingschool.io, a website for marketing education. 

13. Be Honest, Express Yourself, and Create Trust

Don't try passing yourself off as someone else or trying to steal their ideas; instead, be honest, genuine, and trustworthy.

14. Consider Putting Analytics to Use

Try to put some thought into analytics; if you're on Facebook, check out Facebook Insights, and if you're on Twitter, check Twitter analytics. Use Google Analytics with your website or blog, and check out Buffer's analytics dashboard. What I mean is that you should look at your past efforts and see which ones had the most significant impact and were most well-received by your audience in terms of engagement (likes, shares, and comments). Then, you should focus on creating more content, less like the rest, to maximize your impact and maintain your audience's interest.

15. Use this forum to discuss hot topics in your field

To find out what your potential customers are curious about, visit Google Trends at www.google.com/trends/. Simply input a keyword or phrase and get instant access to information on how popular that search term is, how frequently it is used, and when it is used the most. If you can successfully address these questions, your material will have a greater chance of going viral and gaining much more credibility in your chosen field.

16. Giving credit where credit is due will get you noticed

If you share someone else's work or advice, you should always mention them using the @ symbol. This is how you show appreciation and give someone the recognition they deserve. So, if you keep tagging people in exciting ways [Don't spam!], those influential people may also start following you. Furthermore, when people share your material, it has the potential to quickly gain traction and bring in a large number of new followers.